i-change

Change Model

Need:

There must be an unmet need, which is perceived as compelling [a desire is just another, subtler form of need]

Belief:

You must be able to believe that Change is possible. You have to have evidence or experience to support this.

Willingness:

You must be prepared to do what it takes or make the change. Resistance is the opposite force. As all behaviour is purposeful, you need to understand what the pay-off is for maintaining the status quo.

Readiness:

You have to have the necessary resources [time, knowledge, capability, budget, time, skill, experience etc.] to make the change happen.

Action:

You then have to do what it takes to make the change real, and having done so, ensure that it is maintain and that people don't backslide.

Call us now to discuss how we can do to help you with this journey and get you moving forwards +44 1483 208505 or email us (info@i-change.biz) to discuss how we can help and support you.


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The aim of education is to enable individuals to continue their education ... (and) the object and reward of learning is continued capacity for growth. Now this idea cannot be applied to all the members of a society except where intercourse of man with man is mutual, and except where there is adequate provision for the reconstruction of social habits and institutions by means of wide stimulation arising from equitably distributed interests. And this means a democratic society. - John Dewey

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