Archive for May, 2009

Wine not

Friday, May 8th, 2009

Some of you may have heard the news story the other day of the competition to discover who made the best wine, America or France. This was a repeat of one held in Paris in 1976, called ‘The Judgement of Paris’, when France was shocked when French experts, after a blind tasting, said they preferred the Californian wines. The French wince industry took consolation in assuming that the French wines would age better. So 30 years on they repeated the test. In this year’s competition, all the top five wines came from California!

What does this tell us, other than which wine to choose in future? I would suggest that the French growers, convinced that they were the best in the world had decided that they didn’t need to change. Their product was as good as it could possibly be. The Americans, on the other hand, were constantly looking at how to improve; how to prove they were as good. It is a classic, real-life, version of the Tortoise and the Hare.

Change is a dynamic. It can not be tamed or denied. Either you are going up, or you are going down! So ambition, creativity, hard work and investment need to be sustained, to become permanent features of your culture.

In the midst of Change, there is an understandable pressure on leaders to let their organisation get back to ‘business as usual’; change is stressful, and nobody enjoys feeling stressed.

An organisation is always under pressure to deliver on its day-to-day agenda, and Change is an additional burden. However, if you are not taking control of your Change agenda, then you are allowing your competitors to do so. The French growers chose to rest on their laurels, confident that no one could catch them up. Up-until-now people have paid a premium for French wines, but how much longer will they prepared to do so? In your own sector are you an American or French?

“The only way of discovering the limits of the possible is to venture a little way past them into the impossible” Arthur C. Clarke

Interestingly, the French government, in its desire to protect the reputation & quality of French wine enshrined in law various rules governing the way wine should be made. Unfortunately for them the rest of the world just listened to what customers wanted and used their creativity to come up with novel ways of giving it to them. For example, people like the oaky taste of certain wines, the French achieve this by aging in oak barrels. The Americans discovered you can get the same effect by adding oak chips into the wine. The chips provide a similar (or better!) flavour at 10% of the cost of using barrels.

There is always another, different way to give your customers what they want. You need to be sure that you know what they want.

Another interesting thought is that wine is just pressed grape juice until yeast is added. Like many business cultures, things don’t change without a catalyst to provoke the change. Change, like a yeast culture, needs to be fed. You have to provide the right environment for it to occur. Leaders must not only talk about Change, but must also support it.

This means:-

  • Hiring and promoting people with different views, experience and outlooks
  • Provide a clear, compelling vision of what the change looks & feels like
  • Ensure mistakes are identified properly, and learnt from, rather than condemned [if you aren’t making any mistakes you aren’t trying hard enough!]
  • Resources (time, money & outside support) are made available
  • Decide what is key, and then measure it, reward it and recognise it
  • Identify natural champions and empower them to make a difference

“Imagination is more important than knowledge. Knowledge is limited. Imagination encircles the world” Albert Einstein

You can learn more about the competition at this link The Judgement of Paris – wine competition

Time for a Change

Friday, May 8th, 2009

“If we habitually focus on how to improve things that are already great, can you see how this spirit can transform ourselves, our organizations, families and communities?” Tony Robbins

How long has it been since you sat down and took stock of your life? Sometimes Life forces this upon us in the shape of a divorce, a redundancy, a promotion or some other life changing event. However, even when none of these occur, we can find ourselves looking back at where we have come from and all that we have achieved, and also those things that we haven’t, and asking “What is really important?”

Once upon a time, people really had little choice about what they did. If they were lucky, they followed in their parents’ footsteps and were taught a trade. Most people worked from dawn to dusk just trying to feed their families and keep a roof over their heads. The second half of the twentieth century saw a change in this pattern and people not only could make choices but were told this was their right.

However, with choices came consequences, successes and failures. No longer was a full belly and somewhere to sleep enough of a measure of success. Maslow taught us about the hierarchy of needs, and having taken care of the life and death basics we now needed to self-actualise, or fulfil ourselves and our purpose.

“Why are we here?” is just about the most difficult question most parents get asked, but I wonder how many of us can really answer that question properly, whether as an individual or a business.

It is important to take time to take stock of what we are really trying to do and why. The way we express our goals and dreams not only defines them but also restricts & limits them. Did you want to be a doctor, or just help people feel better? Did you want to be the boss or just in charge? To be in charge or just have no one telling you what to do?

Each change in how we express what we want opens and closes mental doors. It is important and valuable to have someone challenge what we really mean and really want.

We only have a limited amount of time, energy and resources. We all know that but how often do we take the time to make sure we are investing them wisely. Investing them in a way that gives us most of what we want, and least of what we don’t want?

Too often we live our lives, and run our businesses as if they we on a set of tramlines, and having embarked, we relinquish any options of changing directions. There are always many ways of getting to where we want to be; many routes, and many modes of transport, we just have to choose.

We tend to envy people with options, but we all have them, we just have to take the time to consider. Consider:-

  • Consequences
  • Alternatives
  • Costs & benefits
  • Other people’s needs & preferences
  • Values

I remember interviewing a successful team of business professionals, many of whom talked to me about work-life balance and its importance but very few had it. It tends to be spoken of as something of an impossible dream, but we all have a balance point; it’s just often in the wrong place!

Here is a simple exercise you can do. Review your life, and in each important area (and the following are just some suggestions):-

  • Work / career
  • Home
  • Family & Relationships
  • Recreation / play
  • Health
  • Money
  • Personal growth & spirit

Mark your satisfaction in each area on a score of 1-10 (where 1 is low). Review it and see if you are satisfied with the balance. Obviously not everything has to be a 10, some areas are more important than others (and the relative importance changes over time).

One can do a similar analysis for a business. It is important to focus on improving the things that will make a difference, not only to you, but to your staff and your clients.

Focus is everything. If you aren’t paying attention to what is really important, chances are no one is and then it is a matter of blind luck whether you get it or not.

Time for a change…?

“If you were all alone in the universe with no one to talk to, no one with which to share the beauty of the stars, to laugh with, to touch, what would be your purpose in life? It is other life, it is love, which gives your life meaning. This is harmony. We must discover the joy of each other, the joy of challenge, the joy of growth.” Mitsugi Saotome.

Change Management – Adapt or Die

Friday, May 8th, 2009

Charles Darwin is famous for saying that animals had to ‘Adapt or Die’. What happens when the environment changes? Some animals adapt to the new circumstance and carve out a niche… others fail to adapt and we all know what their fate was don’t we?

So what happens when the business environment changes? This can be caused by any number of factors, such as:-

  • Regulatory change (for example., businesses with a turnover of less than £5.6million no longer require a statutory audit)
  • New technology (such as e-mail)
  • New fashions (DVDs rather than video)

Of course there are many other external causes, but let us remember that some companies internally generate these pressures. Sony is a good example of a design lead corporation that constantly innovates. They invented the market for portable cassette players and then set about eroding it with the introduction of their diskman (which plays cd’s)

So the big question is “What do you do when these changes happen?”

Most people will start by hoping that the problem either goes away or is smaller than they fear. The key is what do you do next? If you see the situation as a threat, then you are likely to fight it and feel negatively about it. Every change is an opportunity for someone, it might as well be you.

The thing to do is to ‘reframe’ the problem; in other words look at it from a different perspective. What do your customers really need now? How can you use your skills, experience and resources to meet these needs? Honda used to just make cheap little motorbikes, now they build Formula 1 engines as well.

How can you re-engineer your offering to better meet your customer needs? What is it that they wish they could have and can’t get? What should they be asking you for? Think what you are really selling. Black & Decker famously realised that their customers wanted holes rather than drills. In other words, what are they using your product to produce?

Another example is Kodak, who were always in the film business. They were forced to lay off 20% of their staff as demand for their traditional products dried up. Now they realise they are in the picture business, and are marketing booths & on-line services for printing digital photos.

If you look at the FT 250, or the Fortune 500 of say 10 years ago you will see that many of the big names are no longer with us. I’m afraid that the law of the jungle applies in the City too. Adapt or die; only the fittest can survive.

So what can you do about it?

  • You can encourage Change in your business. So that it isn’t quite as scary.
  • You can reward different ideas, and listen to the little guy who always has something different to say
  • Talk to your customers, and those of your rivals
  • Ask “How can I make this work better?”
  • Retain a focus on the ‘the big picture’. How does your company fit into the larger system? What is going on in the world that could affect you and your customers?
  • Root out waste, both in your system, and that caused by your products / services
  • Don’t allow people to say “We’ve always done it that way”
  • Drive Change, rather than waiting for someone else to

darwinRemember, evolution is Nature’s way of weeding out those who shouldn’t breed. An example of this might be the true (but sad) story of Sylvester Briddell, Jr, who was killed in February in Selbyville, Delaware, when he won a bet with friends who said he would not put a revolver loaded with four bullets into his mouth and pull the trigger.

Good luck

For those of you who are interested, the image on the right was a contemporary cartoon mocking Darwin and his silly ideas!

Change is the only constant

Friday, May 8th, 2009

or why you only get to choose the flavour of Change you want…

Whether you realise it or not, managing Change is the key to every business. You almost certainly do not have a Change Director. You perhaps spend little time directly discussing it. However, every executive is looking at his (or her) business and making a binary decision:-

  • What works well and needs maintaining?
  • What doesn’t work well enough, and needs changing?

Both will require the investment of time and resources.

change

Figure 1: The Change continuum

However, Change doesn’t just take money and time, it needs emotion. If someone doesn’t feel passionately about something, you can bet it won’t happen! That is why each change needs a champion. Someone who can get going, when the going gets tough.. and it will.

I was talking to a local business leader today about his change program and he said to me “ Change isn’t about the big things, but about a series of little things”, and he is absolutely right! If someone tries to sell you a fix-all solution that will make everything better; don’t buy it!

Change is about creating a patchwork quilt of little things which come together to make each aspect of your business just a bit better.

Certainly there are times for big investments, such as new systems, showrooms or products, but each of these headline changes must be supported by hundreds of small initiatives to make them work.

Remember that businesses don’t change, people do. You have to win over each of your people and show them how, and why, you want them to change. You will almost certainly have to tell them, and show them more than once. Each person must arrive at their own understanding before they will move forward. Change is definitely a people business.

Once you have begun to build a culture that supports Change, nurture it and build on it. This is the heart of Continuous Improvement, getting all your people constantly reviewing what they are doing and seeing how they can add more value and reduce waste.

If you hear people saying “We have always done it that way”, or worse still find yourself saying it, then it is time to ask why you haven’t found a better way.

As Machiavelli once said (and he should know!) “There is nothing more difficult to take in hand, more perilous to conduct, or more uncertain in its success, than to take the lead in the introduction of a new order to things.” Unless it is NOT doing so!

Present Tense Future Perfect

Friday, May 8th, 2009

Time is a concept that most of us take for granted, but Einstein showed us that it is rather more complex than we think. Many of us have an idea of something which is called a ‘Time Line’, where we place the past at one end of a linear scale and the future at the other.

The other day I heard a slightly corny little verse which got me thinking about all of this.

“The Past’s history,
The Future’s a mystery,
But today is a gift,
That’s why we call it the Present”

I found myself wondering, “When does Change happen?” I’d like you to pause for a second and answer that for yourself….

I put this question to a group I was working with. About half of them answered “In the future”, because they felt they had to think about things, make plans, and then the action happened tomorrow. Others said “Today”.

I would like to suggest that the only possible time that Change can happen is today, and more specifically ..NOW.

As individuals, this is a challenge and an opportunity. If we want to lose weight, then we need to say “No” to that drink or cream cake that is on the bar or table in front of us; if we want to get fit, we need to walk up the stairs now, rather than join a gym tomorrow.

For a company, this is crucial. So many companies begin their Change programmes with consultants, then create some complex plan, whilst, today, it is business as usual… and that is where (and when) the Change program fails, because it is always ‘Business as Usual’ today. Most of us have some experience of the ‘new plan’ being set aside for some crisis, and then never being fully revived.

If you want to make something different happen, you need to do something different.

  • Talk to someone you don’t usually speak to
  • Listen to someone who you usually talk to
  • Go a different route to work, to the photocopier, etc
  • Have lunch with someone new
  • Take time to say “Thank you”
  • (Sincerely) Praise someone for doing a good job

“History is more or less bunk. It’s tradition. We don’t want tradition. We want to live in the present and the only history that’s worth a tinker’s damn is the history we make today.” Henry Ford

The Best Laid Plans of Mice and Men, or how not to plan your changes

Friday, May 8th, 2009

“This guy pushed his motorcycle from the patio into his living room, where he began to clean the engine with some rags and a bowl of gasoline, all in the comfort of his own home. When he finished, he sat on the motorcycle and decided to give his bike a quick start and make sure everything was still OK. Unfortunately, the bike started in gear, and crashed through the glass patio door with him still clinging to the handlebars.

His wife had been working in the kitchen. She came running at the fearful sound, and found him crumpled on the patio, badly cut from the shards of broken glass. She called 911, and the paramedics carried the unfortunate man to the Emergency Room.

Later that afternoon, after many stitches had pulled her husband back together, the wife brought him home and put him to bed. She cleaned up the mess in the living room, and dumped the bowl of gasoline in the toilet.

Shortly thereafter, her husband woke up, lit a cigarette, and went into the bathroom for a much-needed relief break. He sat down and tossed the cigarette into the toilet, which promptly exploded because the wife had not flushed the gasoline away. The explosion blew the man through the bathroom door.

The wife heard a loud explosion and the terrible sound of her husband’s screams. She ran into the hall and found her husband lying on the floor with his trousers blown away and burns on his buttocks.

The wife again ran to the phone and called for an ambulance.

The same two paramedics were dispatched to the scene. They loaded the husband on the stretcher and began carrying him to the street. One of them asked the wife how the injury had occurred. When she told them, they began laughing so hard that they dropped the stretcher, and broke the guy’s collarbone.”

The Darwin Awards 1998

This apocryphal tale may provoke a smile or even cause the odd chortle. No one believes such foolishness or such a chain of events could ever happen and yet I would ask you to pause and consider some Change initiatives that you have encountered. Have they not sometimes been flawed with some of this kind of stupidity? Let’s see if we can’t learn a lesson or two from this poor unfortunate’s pain.

“Bad planning on your part does not constitute an emergency on my part” Proverb

What did they do wrong ? (Though perhaps you might feel asking what they did right might be a quicker question!)

There was:-

  • No planning at any stage of this activity, by any of the parties
  • No resources appropriate for the tasks
  • No communication until the ambulance men arrived and then it had unfortunate consequences
  • No stage of the task was properly completed
  • No stakeholder engagement

We can also see the cost of taking your eye off the ball. The Law of Unforeseen consequences has full rain.

I think you may agree this now looks a little more like some situations that you have observed.

So Ladies & Gentlemen, as you sip your early morning coffee and contemplate the week ahead, please don’t repeat any of these unfortunate errors and your teams will thank you for your attention, care and planning!

“Organizing is what you do before you do something, so that when you do it, it is not all mixed up.” AA Milne

“Planning is bringing the future into the present so that you can do something about it now” Alan Lakein

Who Sets the Rules

Friday, May 8th, 2009

Who is at the top of any organisation? Assuming that you have moved beyond the one-man-band or founder-run organisation, then the answer is the people who have proved themselves most successful in the past. The historical paradigm is that you join a company, build a track record and move on up. The thing is this tends to assume that what has gone before is the best, and possibly only, indication of what is to come.

Let me illustrate, think back to the first World War, the men in charge of the conflict in 1914, such as General Haig, were born in the Victorian age, round 1860, they were weaned on tales of glory and cavalry charges, such as the charge of the Light Brigade in 1854. As boys these were the games they would have played. They had no conception that war could be so radically changed by things like the airplane, gas and the machine gun. They were referred to afterwards as donkeys leading lions.

“Rules are mostly made to be broken and are too often for the lazy to hide behind” Douglas MacArthur

I would suggest this is a far easier trap to fall into than you might think. Last month I was writing an article quoting from David Maister, here is the quote again “As evolutionary biologists have taught us, the more adapted (ie. Comfortable) you are in your current environment, the less likely it is that you’ll be adaptive to environmental changes.” In other words, it is yesterdays winners who control the rules by which we will play tomorrow’s game. If you consider the global scale of the present economic challenges, such as:-

  • The Credit crunch and banking crisis
  • The emergence of China & India as global economic powers
  • The oil price
  • The Middle East situation

Do we really feel that tomorrow’s game will be the same as yesterdays or has someone just invented the next ‘machine gun’?

“Rules are for the obedience of fools and the guidance of wise men.” Douglas Bader

You need people in your organisation, or if not within it, then working with you, who can challenge your thinking and ask those dumb questions. Can you honestly think that any normal person would think it was ok to give mortgages of 120% and 5 times salary? Where might Lehman Bros, Halifax or Northern Rock be today if someone had just spoken up and said “That seems like a daft idea to me!”

You need to ask questions like “What is the best way to do it?” rather than “How can we do it?” Perhaps rather than asking how to win this game, you should be considering how to change the game so that you can win it….

100th Monkey Syndrome – How change happens?

Friday, May 8th, 2009

The Japanese monkey, Macaca fuscata, had been observed in the wild for a period of over 30 years. In 1952, on the island of Koshima, scientists were providing monkeys with sweet potatoes dropped in the sand. The monkey liked the taste of the raw sweet potatoes, but they found the dirt unpleasant.

An 18-month-old female named Imo found she could solve the problem by washing the potatoes in a nearby stream. She taught this trick to her mother. Her playmates also learned this new way and they taught their mothers too.

This cultural innovation was gradually picked up by various monkeys before the eyes of the scientists. Between 1952 and 1958 all the young monkeys learned to wash the sandy sweet potatoes to make them more palatable. Only the adults who imitated their children learned this social improvement. Other adults kept eating the dirty sweet potatoes.

Then something startling took place. In the autumn of 1958, a certain number of Koshima monkeys were washing sweet potatoes — the exact number is not known. Let us suppose that when the sun rose one morning there were 99 monkeys on Koshima Island who had learned to wash their sweet potatoes. Let’s further suppose that later that morning, the hundredth monkey learned to wash potatoes.

THEN IT HAPPENED! By that evening almost everyone in the tribe was washing sweet potatoes before eating them. The added energy of this hundredth monkey somehow created an ideological breakthrough!

But notice: A most surprising thing observed by these scientists was that the habit of washing sweet potatoes then jumped over the sea…Colonies of monkeys on other islands and the mainland troop of monkeys at Takasakiyama began washing their sweet potatoes. Thus, when a certain critical number achieves an awareness, this new awareness may be communicated from mind to mind.

Although the exact number may vary, this Hundredth Monkey Phenomenon means that when only a limited number of people know of a new way, it may remain the conscious property of these people.

This is an excerpt from the book by Ken Keyes, jr. “The Hundredth Monkey.”

So what can we learn from this story? Well it seems to me that there are a number of important lessons:-

  • We can not tell where an important new breakthrough will occur, so it is important that communication is encouraged
  • Conversely, even if communication is not encouraged (or even actively discouraged!) it will still occur. There are few secrets in any organisation so think about what is said behind closed doors. If you wouldn’t’t be happy to express yourself that way in public, perhaps there is a better way to say it (or even NOT say it!)
  • Culture changes when there is critical mass behind it. It is important to take advantage of peoples’ natural enthusiasm, inquisitiveness, and energy and let these people lead Change
  • People will change when they understand the benefit of it to them.
  • It is hard to anticipate the impact of an apparently small change
  • You can build on the energy and success of one change to seed the next one.
  • Don’t try to over control; allow space for things to happen

Do you have a culture that encourages experimentation and innovation? Do you have a forum for sharing new ideas? Do people feel safe to be ‘different’? If you don’t then your culture probably is a little stale. What are you going to do to change that? Corporate culture is a bit like yoghurt, if it isn’t living, it doesn’t do much good! A good culture is the result of doing the right things, if you don’t think your culture is right It is probably time to do something different… Time for a Change!

Out of the box

Friday, May 8th, 2009

A scientist set up an experiment with a cage containing five monkeys. Inside the cage, he hung a banana on a string and placed a set of stairs under it. Before long, a monkey started to climb towards the banana. As soon as he touched the stairs, the scientist sprayed all of the other monkeys with cold water. After a while, another monkey tries with the same result – all the other monkeys were sprayed with cold water.

Pretty soon, the monkeys have been conditioned to prevent any other monkeys from attempting it.

Then a monkey is removed from the cage and replaced it with a new one. The new monkey sees the banana and wants to climb the stairs. To his surprise and horror, all of the other monkeys attack him. After another attempt and attack, he knows that if he tries to climb the stairs, he will be assaulted.

Then another of the original five monkeys is removed and replaced with a new one. The newcomer is attacked as soon as he attempts to climb the stairs. The previous newcomer takes part in the punishment with enthusiasm!

One-by-one, all the original monkeys are all replaced, till none are left. None of the new monkeys have ever been sprayed with cold water, but they still participate in the beating of the newest monkey.

Eventually no monkey will approach the stairs to try for the banana. Why not? Because it isn’t safe, and as far as they know that’s the way it’s always been done….

This is one of those social studies that you might have heard of. It does capture very neatly the power of social programming and the dangers of ‘Group Think’. Every team, every company and every business has a set of preconceptions that they don’t challenge, and a group of norms by which they judge each other and each others’ ideas.

This does perform a useful purpose (which is why it is perpetuated), it saves us having to evaluate everything from first principles. However, from time-to-time it is important to do just that…. Go back to first principles.

We need to ask ourselves, collectively and individually:-

  • What is really important?
  • What are we / am I trying to achieve?
  • What am I sacrificing to do this, and is it more or less important than the immediate objective?
  • Is there a better way of achieving this?
  • Who is losing in order for us / me to gain; and what could be done to mitigate or avoid this?

Whether it is a company strategy, or a midlife crisis, or even just time to review things, it is vital that periodically we take stock and ensure that we are headed the right way, and using the best means to do so.

How many of us just pitch up to the office on Monday morning, and are confronted with hundreds of emails awaiting our attention, a pile of post, a diary that is crammed with meetings, and all of this to be got through before we can really start work? Friday night arrives and we leave (often late) having waded through all this ‘stuff’, having fielded a few crucial ‘catches’, prevented the wheels from falling off on a variety of occasions, but how much time have we spent leading? Making decisions that are important (as opposed to just urgent)?

It is hard to do all this for ourselves. We are all, and always too busy, and even when we aren’t we are too close to the problems. This when the value of a coach (for individuals) or a facilitator (for teams) proves their value. They can challenge assumptions, ask ‘dumb’ questions, check that what we are doing fits with our values.

Companies, like individuals have values, but too often these are forgotten, and relegated to a page in the corporate literature. If they aren’t helping you to make good
decisions, to prioritise, to decide which is the better course of action then they aren’t worth a thing.

I’d be a wealthy man if I had a pound for every businessman who told me that his family was most important thing and then got home late & tired most nights.

Is it time for a bit of out-of-the-box thinking, to challenge a few habits and assumptions, to make sure that as a business and a human being you are on the right track?

If you were to discover that you only had 12 months to live would you still do the same things? Alternatively, if you were going to have to live forever with the consequences of what you are doing, would you still?

Take time to stop, challenge and reflect. Better still; get someone to help you do so on a regular basis.

“Some men see things as they are and say, “Why?” I dream of things that never were and say, “Why not?”” George Bernard Shaw

“The truth is that our finest moments are most likely to occur when we are feeling deeply uncomfortable, unhappy, or unfulfilled. For it is only in such moments, propelled by our discomfort, that we are likely to step out of our ruts and start searching for different ways or truer answers.” M.Scott Peck

No Pain, No Gain

Friday, May 8th, 2009

It is a truism to say that we live in a changing world, but it is necessary to understand this to recognise that Change is unavoidable. If you aren’t leading it and making it happen, then someone else is ‘doing it to you’!

Systems and businesses are just like people; they grow older and begin to work less well. In the same way you have to invest in keeping your body fit by spending time exercising, you have to invest time and effort in keeping your business fit.

It is like exercise in another way, it is painful, takes up time you would sooner invest elsewhere and generally we would avoid it if we could. However, we also recognise that there are two sorts of pain, the one that we choose as a step to make things better and that we which comes form things breaking down and decaying.

Another thought, no one likes the guy who makes them get up early from a comfy bed and work-out. They tend to turn on them and attack them as the apparent cause of their discomfort. Leading Change is no way to win a popularity contest…

“Change is the law of life. And those who look only to the past or the present are certain to miss the future” John F. Kennedy

Change is painful. It takes up time, effort and money. It is also unavoidable. As a leader it is your job to decide where to invest time and effort; what to maintain and what to develop. It is also human nature to avoid pain and move towards pleasure. However, as mature humans we can choose to accept less gratification now, in the belief that we will have more tomorrow. Children don’t understand this, and want all their treats NOW! As a leader you have to explain to your staff why they have to invest today (by being less comfortable) in order to benefit tomorrow.

People need to understand ‘What Is in it For Them’, before they are prepared to move towards this risky future. No matter how senior, everyone needs to know why they are being asked to change and how it will benefit them.

The job of a Leader in Change is:-

1. Identify what needs changing

2. Articulate the benefits of the Change (the diminution of threats, the increase of rewards)

3. Allocate appropriate resources

4. Maintain focus, momentum and support

5. Reward success

A true leader is always going to be making some people uncomfortable some of the time, as he/she encourages people to move from their comfort zones. This is how we grow as human
beings; this is how we grow our businesses.

We all want people to like us, but sometimes, as a leader, you have to settle for their respect, because the job of a leader is “to afflict the comfortable and comfort the afflicted”.

If you are sure that you have properly identified what needs doing, you must move ahead and allocate enough resources to make the change. Then you have to keep articulating your vision and reasons, and if people don’t get it (or forget it,) keep telling them. Find new ways to tell them so they really ‘get it’. Your job is to make sure that you are not only harvesting today, but planting for tomorrow. Most people think no further ahead than the next meal.

“The world hates change, yet it is the only thing that has brought progress.” Charles F.Kettering