3 Ways to Bring About Change in Your Company

How many times have you sat in on a company meeting that seems to run in circles, never reaching a valid purpose or conclusion?  This seems like a typical scenario for many businesses and companies around the world, which leaves head executives scrambling over how best to institute change in their company which will prove to be beneficial and economical.  Many older companies have become stuck in their ways, stubborn to implement any change, which has hindered their ability to grow as a whole.  We can apply a quotation by Charles Darwin to this approach within the business world: “It is not the strongest of species that survives, nor the most intelligent, but the one most responsive to change.”  Heeding his words, it becomes relevant to make a drastic change in the business world if your company is already exhibiting signs of a refusal to adapt to a new generation of industry. 

 Reassess

The first thing to do is reassess the situation and determine which the best method to institute change through is.  For example, you could own an advertising company which has not been delivering enough productive advertisements to stay afloat; in this situation, a drastic step needs to be taken in order to determine where the ads are failing.  Perhaps the ads are not reaching a wide enough audience, and if so, we need to determine what the proper steps towards change in that direction would be. 

Revitalize

Bringing about change also requires a new face to the company, almost a makeover.  This revitalization assists in allowing the change process to flourish under innovative conditions.  For example, if you own an older company that is struggling to survive in a modern world, it may help to change up the image of the company, or hire a younger executive who may have more experience reaching out to a younger crowd.  It is difficult to determine what people from a different generation may like, and this is why it is important to always retain your focus on your target consumer or audience.  If you grow older and the audience stays the same young age, you need to keep in mind that your views will differ from theirs one day. 

 Rejuvenate

In case you don’t want to hire on someone younger in an important position, you yourself can always stand to learn a bit more about a younger generation and younger mindset.  This would enable your company to go through a total rejuvenation, whereupon the company itself feels younger after the fact.   

Upon the completion of these steps, keep in mind the wise words of the Greek stoic philosopher Heraclitus: “Change alone is unchanging.”  Referencing this, it becomes apparent that change by itself is not nearly enough to keep a company afloat; rather, it is the specific entities within the company, all of you who are reading this.  Change can come about fine and dandy by itself, but it is only through its implementation and constant revolution that something good can come from it.  Furthermore, everyone within the company must believe in change and believe that the company can function in ways other than what they are used to.  You truly need to have hope in your company in order to succeed at any attempt to change the backbone of it all.

This post was contributed by Heidi Taylor, who writes about the top online universities. She welcomes your feedback at HeidiLTaylor006 at gmail.com

Tags: Guest blog

This entry was posted on Sunday, May 17th, 2009 at 09:33 and is filed under Business Change, Guest Blogs. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.