My Twitter Lessons .. No 4 (Content is King)

Once you have your account, and have some folks who are ‘tuning in’ you then need to start the real business of actually saying something, because, of course, your followers are unlikely to stick around if you either say nothing or broadcast rubbish.  It seems to me that the favourite content areas are:-

• Quotes:  This is a little thought for the day, usually from the great and the good, and related to your subject (e.g. CHANGE: When we are no longer able to change a situation, we are challenged to change ourselves. – Victor Frankl)
• Links:  People forward links to relevant articles, blogs etc; these can things you have written, or ones you have found that are related to your area (e.g. Six Ways that #Google Wave is Going to Change Your Business, Career and Life http://tinyurl.com/ofwa6l)
• Pictures:  A picture is worth a thousand words and using something like Twitpic you can post a photo.  This should either be relevant to your area of expertise, but seems to me to offer a chance to show a little of the ‘real’ you (e.g. HERE, a relaxed moment in the garden)

There is a balance to be struck between the business & the personal messages you send out.  I know folks who take the view that they will only send out very focused business messages.  On the other hand, others say that you need people to know you before they like you, so you have to go in for a little disclosure.  Of course, you can have multiple accounts but for me this is just too much at this stage (although I have grabbed a couple of names related to my work).

Happy Twittering.  You can follow me on @RichardDerwentC

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