It’s all in the name

I wonder if you would buy these Danish liquorice sweets… I suspect only as a joke.

There is a fascinating history or misnamed products that we attempted to export. Some old English favourites simply don’t do well in the States…

The thing is names have power which is why some primitive societies will not tell you their true names. 

When we make judgements about people and label them as “stupid”  “lazy”  “past it” etc. it becomes hard to see the person when all we see is the label.  Sometimes Change can begin with something as simple as changing our labels.  Think of all those Hollywood movies where the hero suddenly sees the love of his life as the plain Jane he has always ignores.   People hide in plain view because we forget how to look at all of them.

How’s about making the day you look a little deeper at the people who you no longer see?

Tags: brand names, judgements, labels

This entry was posted on Monday, January 24th, 2011 at 14:35 and is filed under Business Change, Communication, Hints, Tips & Techniques, Personal Change. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.