GM crops and lessons about Change

I was listening to a program on the radio about GM crops.  The scientists were getting excited as they believe that they will be able to use the genes from Sicilian blood oranges, which apparently turn red due to the cold night time temperatures there, and consequently are high in anthocyanins to help prevent cancer, aging effects, diabetes amongst other things.  They are also looking to make orange juice which helps you lose weight, grains fortified with the zinc our bodies need and new sustainable sources of Omega-3.

The key phrase was that they have recognised that for GM to have a future it has to offer a clear benefit to the 100% who consume it and not just the 2% who farm it.  This is the clear lesson for anyone seeking to implement Change, you have to deliver relevant benefits to those who you want to change!  Failure to do so only leads to failure…

 

“To exist is to change, to change is to mature, to mature is to go on creating oneself endlessly”   Henri L. Bergson

“We cannot become what we need to be, remaining what we are.”   Max Depree

Tags: Change, gm food, WIFM

This entry was posted on Wednesday, May 2nd, 2012 at 05:59 and is filed under Business Change, Hints, Tips & Techniques, Leadership. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.