Dare to be different

Someone raised the question the other day “How do you stand out from all the other coaches?“. A very good question but one which applies just as well to many, if not all businesses. I think in this area especially, the answer is ‘dare to be different’. If you are a ‘me too’ coach offering basically a generic service you’ll deliver a certain service and value but you will always be vulnerable to being undercut or replaced. If, however, you follow your own light and are able to harness your own unique talents and insights, you won’t fit everyone, but you will always be authentic and no one can ever be quite the same, so you will have an inherent advantage. Sometimes the best way to stand out in a crowd is just to be you.

I don’t tell my clients what to do, or very often, how to do it, but tend to just offer another way of looking at things, or a different perspective, that allows them to have more and different options. This is often all it takes to ‘unstick’ someone and allow them to once more flow down their path. If at the end of the conversation I hear “Thank you, that was very useful!” I know I’ve done my job.

Tags: authentic, difference, strategy

This entry was posted on Saturday, May 12th, 2012 at 10:13 and is filed under Business Change, Hints, Tips & Techniques, Innovation, Leadership. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.