Game changing

We aren’t all multi-billion dollar companies like Google, in fact, I am sure very few of us are!  So it is easy to sit back and say “Well it is all right for them!”  I would suggest that we all need to look at how, instead of merely being competitive, we can become game changers too.

Today, I like many others bought a new Chromecast dongle.  For those of you who haven’t come across this yet, it has just arrived in the UK and costs the princely sum of £30.  What does it do and why might you want it?  Well, it allows anything you see on your Chrome Browser, or YouTube, or BBC iPlayer (whether watched on your PC, Android phone, or iPhone) to be viewed on your TV.  Thus converting a dumb TV into a smart one for a miserly £30.  Obviously Google control Chrome, Android and YouTube, but this little device makes them all play nicely and adds huge value to the consumer and Google.  They have made the code available freely to developers to incorporate this feature into their programs so no doubt it will start popping up all over and be another Android scale success.

It is simplicity itself to set up, download an app, pair with your network and away you go…

The thing is when you compete you will never win all the time, but when you can change the game like this you stack the odds in your favour.  What could you do that would make you customers go “That is a no brainer!”  How could you reconfigure your offering so that the barriers to saying “YES!” disappear?

It is worth giving this some serious thought, because the world around us is changing and if we aren’t driving those changes some other b*gger is!

If you still are not convince, then watch this…

This entry was posted on Thursday, March 27th, 2014 at 12:12 and is filed under Business Change, Gadgets & Technology, Hints, Tips & Techniques, Innovation. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.