HOW TO SAY “NO” … without appearing negative

Last week, I was asked by a client who runs a service function how to say “NO”, without appearing negative, unresponsive to customer needs, or unwilling. It is a good question, and it was brought to mind by another blog I was reading yesterday (“Because you say Yes”). This is quite a common way to get ourselves into trouble. As a result of saying “Yes”, when we shouldn’t we end up:-

  • Stressed, if we didn’t have the time or proper resources
  • Stressed, if we don’t really know how to do it
  • Stressed, if we were really not willing to do this
  • Disappointing those people we ought to please if we let them down
  • Disappointing others if we are now not able to meet their needs
  • Depleted, if we have somehow worked the miracle and pleased everyone
  • Up against false expectations of what we are willing and able to do next time (we have now created a precedent)

Before saying “NO”, explore with them why they are asking for this, understand what they want to achieve. Listen to them and ask questions.

So, it is perfectly fine to say “NO”:-

  • And explain why you can’t (or don’t wish) to do this. You should explain it in language, and using criteria, that mean something to them
  • And tell what you can do
    • It maybe they are asking for something complex, when you have a simple solution
  • Not now, but tell them when you are able to do it
    • A variation on this if they are already someone you are doing work for, is to offer them a choice of which of their requests you met and let them prioritise them for you. If it is a colleague, then you can suggest going to your mutual customer / boss and letting them decide the priorities
    • You may even need to ask them to have this conversation at another time, so you can give it due consideration
  • Unless the required additional resources are provided, at which time you will say “Yes”
  • Unless the scope, timing or time frames are altered

More people will accept a well delivered “No” than we fear, and there are usually multiple ways for them to resolve their issue, so don’t lose your focus, and your control over carefully establish priorities for the sake of one little word.

“The art of leadership is saying no, not saying yes. It is very easy to say yes.” Tony Blair

2 Responses to “HOW TO SAY “NO” … without appearing negative”

  1. frances_c says:

    There are some people, including, unfortunately, relatives, who treat “No”, however well explained, as a personal insult. We can usually work out who those people are, quite early on.

    Such people have the habit of backing one into the corner, making it very difficult to say No. Usually they ask for something out of the blue, and I am often not prepared with suitable backup remarks.

    In this situation I think it is perfectly reasonable to say vaguely, “yes” and make a remark about getting back to them. You then have time to work out a strategy where you will get back to them explaining that after much thought, etc. etc you have decided this is not possible after all, using Richards’ excellent criteria.

    If at that stage they express anger or annoyance, you will be much better prepared for the fallout and can calmly tell them that this is the end of the matter and you suggest they move on. After all, they are the ones being unreasonable even if they can’t see this!

  2. Frances,
    You make a good point when emotional ‘leverage’ is introduced. Certainly buying time is very helpful. I agree that you tend to quite quickly know the people who use these tactics and you need to develop your own counter-strategy. However, there is o real substitute for really telling them, honestly, how you feel and what you in turn need from them (Like no emotional blackmail!)

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