Posts Tagged ‘catalytic clothing’

Catalytic Clothing or Fashion that Works!

Thursday, February 23rd, 2012

Catalytic ClothingDesigner Helen Storey MBE and scientist Tony Ryan OBE  teamed up to produce something radical, clothing that cleans the air around it!  In March, the City of London was issued with an ultimatum by the EU Air Quality Directive: cut emissions or face a fine of up to £300 million. An estimated 3,000 deaths per year are caused by dangerously high levels of PM10 (harmful particles likely to be inhaled by humans.)  The material is treated so that it catalyses the air around it.  Read more about it here

I love this as a totally innovative approach to a global problem that enables ordinary people to make a difference about something that they normally could do nothing about. 

Not being bound by previous limitations is a great way to start change.  Combining two entirely unrelated brains / disciplines is another.  Add  a burning platform and you have a recipe for successful change.

“Common sense is genius dressed in its working clothes.”  Ralph Waldo Emerson

“I don’t design clothes, I design dreams.”   Ralph Lauren