Posts Tagged ‘global crisis’

Is it a small world?

Wednesday, October 15th, 2008

In these times of global crises, financial, ideological and climatic, it is oh-so easy to let one’s world become smaller. We naturally retreat to those things that we know, to the places that we feel safe and to the company of those we are familiar with. This is an understandable Flight/Fight reaction, but it is actually a strategy that is unlikely to keep us safe. In times like these, seeking to stand still or even to hide is dangerous; now is the time to try something new. If what you have always done is no longer a sure recipe for success, where is the risk in trying something new?

In troubled times, like in the latter stretches of a marathon, the field starts to string out and you can put real distance between yourself and your competitors. People’s needs are the fundamentally the same, but they have seen apparently safe ways of doing business fail. Focus on what they truly need, provide them with something that really helps them and work with them to communicate effectively. This is not a time for sell and run, this is a time for getting in the boat and bailing with them. That builds trust and a sense of fellowship that is hard to break when good times return.

“”A good friend will come bail you out of jail, but a true friend will be sitting next to you saying…’Damn, that was fun!'””