Posts Tagged ‘market leaders’

Every Dog has it’s Day

Monday, January 14th, 2013

It appears that Apple’s time as the unchallenged ‘cock of the walk’ is over.  They became the most valuable company ever with a value of $622 billion last year.  People queued for days to pay premium prices for their every new offering, it was a gold mine!  However, although the iPhone 5 still sold well and was acknowledged as “The best iPhone ever”, it was not met with unalloyed praise.  It was felt that they had launched a very safe, conservative phone.  The success of other companies with 7” tablets forced them to go back on Steven Jobs decision never to make one “7-inch tablets are tweeners: too big to compete with a smartphone and too small to compete with the iPad. ….7-Inch tablets are dead on arrival.” [Steve Jobs]  And when they brought the iPad mini to market, although once again it was a product which sold well, critics again criticized them for the low resolution of the screen and it is believed they have a new, more competitive version coming out in the Spring. 

In 2013 Samsung & Google with its Android offerings stole some of Apple’s success.  Samsung sold 30 million of its S3 Galaxy.  Android activations back in July were 1.2 million per day, with 3.7 million over Christmas alone, it is expected that they will reach a billion soon.  It has 80% of the important Chinese market. 

It seems to me no matter how good you are you will hit a phase when others catch-up  and set the pace.  What you do then is very important.  Do you copy them, or hold true to your previous ideas?  Knowing what to change and when to do it is the true mark of business genius.  I can’t offer a golden rule but will say that if you aren’t continually re-evaluating your path and practices then you will be less successful.  Challenge your assumptions, ask daft questions, ask “Why not?” rather than “Why?”  You also know what makes you different and special and if you don’t then perhaps the answer is “Nothing”.  In which case, then you need to decide if you live with this and the risk it represents or if you can create a niche for yourself.