Posts Tagged ‘niche’

Best v Biggest

Sunday, October 3rd, 2010

I listened to an interesting radio program yesterday and was struck by something Deborah Meaden said.   She was talking about the difficulty and importance of keeping a business the optimum size as opposed to simply following a path of growth.  We have been conditioned to believe biggest is synonymous with best, and if you are thinking long term it simply isn’t true,  particularly for the smaller business.  It is far better to find your niche, one you can excel in and then seek to be the best player in that segment rather than striving for the  illusory control size appears to offer.

What are you really excellent in?  What is the optimal size to deliver that excellence to your sector?  What do you need to do to stay truly excellent rather than becoming stale or complacent?  These are questions that are worth considering…