what you don’t know.   I had an enquiry from my website yesterday from a German business, and also a call from an old contact that I had not heard from for 2 or 3 years who now works for another organisation.  Neither of these events was predictable but both could have an impact me.     

In modern business plans are elevated to almost divine status, but every plan I have ever seen has always had limitations & flaws.  In the immortal words of Donald Rumsfeld:-

“As we know,
There are known knowns.
There are things we know we know.
We also know
There are known unknowns.
That is to say
We know there are some things
We do not know.
But there are also unknown unknowns,
The ones we don’t know
We don’t know.”

The fact is that the unknown can have a positive as well as a negative impact on our lives and planning is all well and good, but our ability to handle and even enjoy the unknown is often a key ingredient to success.

“Your current safe boundaries were once unknown frontiers.”