Posts Tagged ‘o2’

Vodafone & O2 finally cooperate over 4g network

Friday, June 8th, 2012

O2-Vodafone-logosAs predicted on this blog 3 years ago, today Vodafone and Telefónica UK (O2’s owner) announced their plans to jointly roll out a shared 4G network.  Vodafone will run the masts on the west of the country and O2 those on the east.  It should mean a 40% increase in sites for each operator, and directly benefit the users.

The cost of creating this new platform has forced two huge companies to change the way they operate and reframe their view of the market.

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O2 & Vodafone to co-operate

Monday, March 23rd, 2009

Voda-o2 In an, at first unlikely, deal Britain’s two largest mobile phone companies have agreed to co-operate under a network pooling deal.  This will allow them to merge their infrastructure and co-build new sites, thus reducing costs to their customers.

Whilst the two brands and networks will be independently managed this will enable them to improve services and potentially reduce costs.  It is exactly this kind of reframing that we need in today’s market place.  They are able to compete on tariffs, service levels, customer service and branding.  As customers we don’t care about the underlying hardware as long as it works well!

Changing the terms on which we compete is one of the recipes for succeeding going forward.

“The only thing that will redeem mankind is cooperation.”    Bertrand Russell

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