Posts Tagged ‘partnering’

O2 & Vodafone to co-operate

Monday, March 23rd, 2009

Voda-o2 In an, at first unlikely, deal Britain’s two largest mobile phone companies have agreed to co-operate under a network pooling deal.  This will allow them to merge their infrastructure and co-build new sites, thus reducing costs to their customers.

Whilst the two brands and networks will be independently managed this will enable them to improve services and potentially reduce costs.  It is exactly this kind of reframing that we need in today’s market place.  They are able to compete on tariffs, service levels, customer service and branding.  As customers we don’t care about the underlying hardware as long as it works well!

Changing the terms on which we compete is one of the recipes for succeeding going forward.

“The only thing that will redeem mankind is cooperation.”    Bertrand Russell

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