Name: Penny Power Twitter name: @pennypower

What is your main Change challenge at present?

Helping business people understand that social networking is critical when they are building their business and brining context and understanding to the way that Social Media is a tool but cannot be used in isolation to networking

What is your strategy for dealing with it?

Blogging, writing my book (Know Me, Like Me, Follow Me, available 20^th August 09). Training, speaking, 121’s, basically any way that I can communicate, share and learn

Are you using social media as part of that strategy, if so, how?

Totally, by blogging, Tweeting, YouTube, Slideshare, Private Messages.

What is your top Change tip?

To learn the new world philosophies of being open, random and supportive to others and move from the old world of being closed, selective and controlling.

What role does emotion / intuition play when you dealing with Change?

I am very emotionally driven, I believe change happens in the heart and then the brain interprets it and makes it logical and provides the methods and the means to communicate it

Do you ever find Change brings unexpected gifts?

I totally believe in serendipity and trust and since I have embraced an open and non-filtering attitude to global networking my life has become richer, both emotionally and financially.

What thing best symbolises Change for you and why?

When I witness people letting go and trusting in their instinct and in others, also when they stop thinking about the money and start to consider the contribution, then the change creates the financial results they used to target but now they achieve without the control they wanted originally.

Previous Interviews:

• Andy Preston
• Sarah Arrow
• Ces Loftus