It IS personal…

I was amazed when I read the recent news that McDonalds has announced it won’t be serving Heinz ketchup any more at its 34,000 restaurants, as they don’t like the fact that Heinz have appointed Bernardo Hees, the former head of rival Burger King, as Heinz’s chief executive. Heinz was recently acquired by Warren Buffet’s company Berkshire Hathaway and Brazilian investment fund 3G Capital. Burger King is controlled by 3G Capital.and they appoint Mr Hees.  So it appears a strategic global sourcing decision is made by one of the commercial giants on a similar basis to playground politics and “I don’t want to play with you..”

I have always believed that business is all about people, and people do business with people they like, also people like them.  So the best way to ensure your business grows is to take a genuine interest in your customers business and make sure that you help them to succeed. 

Tags: heinz, mcdonalds, People

This entry was posted on Tuesday, November 5th, 2013 at 16:19 and is filed under Business Change, General. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.